Ichthys JRK Sandoval Corporation
No Ordinary Water for an Extraordinary Fish
Bonuan Boneless Bangus live not just in seawater, but in a unique mix of salt and fresh waters (called brackish water). Imagine Lingayen Gulf’s salty water blend with the fresh waters of Dagupan’s rivers to give home to the best-tasting bangus in town.
Taste the difference and be convinced that it’s no ordinary bangus.
It is Bonuan Boneless Bangus.
A little story about us
Mario F. Sandoval was formerly a worker at Smithkline Beecham, a British-American Pharmaceutical Company. After 13 years of employment, he decided to resign from the company to venture into entrepreneurship. He saw the opportunity in starting a bangus business, as he was fully aware that although many people are fond of eating Bonuan Bangus (Bonuan Milkfish) because of its naturally delicious taste, they are finding difficulty in eating this fully-boned fish. Thus, the idea of selling boneless bangus products.
Joining efforts with his wife, Edelminda (who has the passion for cooking), Mario started to operate their bangus business on January 18, 1993 with an initial capital of Php 20,000. With this, they introduced the deboned marinated and smoked bangus which were well-accepted in the market.
The success of these products led the couple to launch other bangus products such as Bonuan Boneless Bangus relleno, prime cut belly, embutido, longganisa, lumpia, nuggets, kilawen, croquettes, chicharon, and fillet, among others. Since then, our products have been distributed in many parts of the Phlippines, especially supermarkets and malls in Metro Manila.
